The Fyncha blog
What we learn rewriting marketplace listings: tags, titles, descriptions and ranking signals.
Getting Etsy reviews without pestering your customers
Reviews are earned before delivery, not by chasing buyers three times. What makes a customer leave one, what Etsy forbids, and a follow-up that stays polite.
etsyreviewsshopRead the articleWhat your Etsy stats say about your tags (and what to do about it)
Your stats hold the only reliable list of the searches that lead to your listings. How to read it, which tag to replace, and at what pace.
etsyseostatsRead the articleGetting your Etsy shop ready for Christmas: the SEO calendar
If you wait until December to add gift keywords, you reach the Christmas market several lengths behind. Here is what to do when, and in which language.
etsyseoseasonalchristmasRead the articleTrademarks in your Etsy tags: the risk that pays nothing back
A tag like "Pandora style" looks like a clever shortcut. In practice you spend twenty characters attracting shoppers who do not want your product, and you expose the listing to a takedown.
etsyseotagstrademarksRead the articleEtsy shop audit: the checklist to bring your listings up to 2026 ranking
Fifty listings to rework and one weekend ahead of you. The hard part is not knowing what to fix, it is knowing where to start. A sorting method, a per-listing checklist and a pace you can hold.
etsyseoauditRead the articlePricing your Etsy products without working for free
Copying the shop next door is the fastest way to work for free. A costing method that starts from your numbers, the fees everyone forgets, and what to do with competitor prices.
etsypricingmarginsRead the articleEtsy photos: what your first image has to do in one second
On Etsy, buyers see your photo before they read your title. How to frame, order and clean up your images to win the click, with no studio and no expensive gear.
etsyphotosconversionRead the articleListing in English: the habit that widens your Etsy audience
English carries the largest share of search on Etsy. How to write an English version of your listings that sounds native, without falling into the literal-translation traps.
etsyenglishinternationalRead the articleN-grams: why the keywords that worked three years ago no longer match
Etsy search no longer matches isolated words but phrases of 2 to 4 words. What that shift means for your tags and titles, and how to find the phrases buyers actually type.
etsyseokeywordsRead the articleSelling internationally on Etsy: translate or localize?
Translating a listing word for word is not enough: every market searches with its own buying phrases. How to localize titles, tags and descriptions to sell beyond your home market.
etsyinternationaltranslationRead the articleEtsy listing titles: the first 70 characters do the work
You get 140 characters, but search results only show part of them. How to structure a title that matches real queries and earns the click.
etsyseotitleRead the articleOptimizing your Etsy tags: what actually matters
Thirteen tags, twenty characters each. How to fill them so they work, instead of repeating the same idea five times.
etsyseotagsRead the articleWriting an Etsy description the algorithm actually reads
Your description is no longer just sales copy: Etsy search reads it too. How to structure the opening lines and the rest for both the shopper and the engine.
etsyseodescriptionRead the article